Project brief/
The goal of this event was to highlight the Shops at Liberty Place retailers in a festive, winter-inspired setting. Attendees received gift bags with goodies from the retailers and sampled various food & beverage options, while centered around the tallest Christmas tree in the city.
Lighting - The Rotunda was transformed into a wintery blue, while snowfall effect lighting was cast in the atrium and second level.
Talent - Talent was recruited to model curated holiday looks, which were presented on two elevated platforms. Additional models were styled with costume, hair and make-up as toy soldiers. Our toy soldiers greeted arriving attendees with gift bags and posed in guest photos throughout the evening.
Entertainment - Exit 22, a jazz quartet and vocalist, played holiday tunes to set the perfect festive tone,
Decor Highlights - To compliment the wintery blue lighting effect, pops of silver and white were used on the hi-tops, bar and gift bag area,
Vendor Team /
Planning, Design & Execution - Lucky Dog Studio
Venue - Shops at Liberty Place
Talent - W Talent Management
Hair - ANF Hair & Makeup
Makeup - Lanette Aloi Artistry
Entertainment - Exit 22 Jazz Quartet
PR - Punch Media