Project brief/

The client approached LDS to execute a reopening event to unveil its 1st floor public space renovations. The inspiration of the lobby renovation was based off of a concept character, created by the hotel's design firm,  called Jacqueline, a posh French-American socialite. 

Talent - We sourced talent that embodied the hotel's muse, Jacqueline, along with curating the hair, make-up & attire. In addition to Jaqueline, we also put together looks for two "mannequin" models who  posed with guests, and on elevated boxes, throughout the duration of the event.  

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Entertainment - DJ Romain of the Spinning Kitchen added an eclectic mix of all vinyl French pop music throughout the evening. 

Decor Highlights - An 8' x 8' oversized, paper floral photo backdrop was handcrafted for this event and showcased the hotel's logo. Three foot black & white balloons with tassels were scattered throughout the space.